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Gendering “therapy” micro celebrity on Instagram

Project Full Title:

Gendering “therapy” micro celebrity on Instagram

Project Mentor(s):

Doshi,Marissa

Project Mentor(s) EMail:

doshi@hope.edu

Project Start Date:

6/1/2022

Project End Date:

7/29/2022

Project Description:

The proposed project seeks to understand the gendered nature of microcelebrity on Instagram by conducting an ethnographically-informed thematic analysis of 4 pediatric therapists’ Instagram accounts. Specifically, we seek to examine the Instagram activities of pediatric therapists who use their social media presence to provide pediatric therapy tips to mothers while also showcasing their domestic lives. Overall, their content appears to promote intensive mothering. Importantly, the popularity of this cohort of “therapy” microcelebrity underscores the ways in which health professionals participate in the neoliberalization of health in the United States by shifting the burden of pediatric health interventions to mothers, who are implicitly expected to invest time and energy absorbing and applying medical knowledge to play the role of amateur therapists for their children. This interdisciplinary project will incorporate the disciplines of Communication and Women's & Gender Studies. However the project is specifically housed within the Hope College Department of Communication.

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